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Jelly Belly Packaging
Role: Lead Designer for Domestic and International Packaging
As Lead Designer, I redesigned and expanded the Jelly Belly Confections packaging line, developing a cohesive visual system across multiple products and formats. The project included packaging redesigns, production-ready artwork, and digital 3D mockups used to present concepts and support implementation. The final designs enhanced shelf appeal while maintaining brand consistency across the product line.
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