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HARRY POTTER PACKAGING REDESIGN
Location
Jelly Belly Candy Company
Date
2016-2018
Role
Lead Designer
The Harry Potter Packaging and Marketing Material Redesign was a project that showcases the whimsical and elegant side of Harry Potter. This project involved updating and implementing new Warner Bros. assets, the creation of packaging for both domestic and international markets, and the development of new dielines for digital and physical mockups. This redesign includes embossing and foil to give the packaging an extra touch of sophistication.


















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